Udall attempts to use humor in new ad

Democratic U.S. Senate candidate Mark Udall has a new ad out that tries to make light of the negative advertising that has come at him from “out of state” interests. The ad pictures him in a field of autumn colored trees with a wooden fence. Cliché? Maybe.

To be fair, both Udall and his opponent, Republican Bob Schaffer, have been attacked by out of state interests this year. Their race to replace the retiring Republican Sen. Wayne Allard is one of the closest in the country and a major battleground for Democrats who want to reach the magic number of 60 seats in the Senate and the Republicans who want to make sure they don’t.

The use of humor in political advertising can have mixed results. It has to be done with taste and it has to be funny, otherwise the attempt can backfire. State Sen. Steve Johnson, R-Larimer County, who is running for a seat on the Larimer County Commissioners also has attempted to use humor in his political advertising this year.

Johnson’s ad, which surprisingly isn’t available on YouTube or his Web site, mocks the use of slow motion photography in political advertising as well as candidates standing in front of historic monuments and Colorado landscapes.

Hmmm, isn’t Udall standing in the middle of a Colorado landscape in his ad?

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Jason Kosena

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