Colorado marijuana legalization effort gets a billboard

The Campaign to Regulate Marijuana Like Alcohol today unveiled its first billboard, located at 1660 Federal Blvd., just up the hill from Sports Authority Field at Mile High and towering over a liquor store.

The billboard features a woman stating: “For many reasons, I prefer marijuana over alcohol. Does that make me a bad person?”

“Every day, hundreds of thousands of Colorado adults make decisions about whether to use marijuana or alcohol,” said Betty Aldworth, advocacy director for the Campaign to Regulate Marijuana Like Alcohol. “We are not suggesting that one is better than the other, but we are asserting that marijuana is objectively less harmful than alcohol.

Betty Aldworth, advocacy director for the Campaign to Regulate Marijuana Like Alcohol addresses the media in Denver today. She is surrounded by campaign volunteers. (Kersgaard)


“We want people to consider why they are opposed to allowing adults to legally use the less harmful of the two substances,” Aldworth said. “We are not telling people what to think. We are simply asking them to think.”

The group also handed out flyers promoting Amendment 64 that they will distribute to voters over the next seven months. Among the claims made by the flyers:

“It’s less harmful. Alcohol is highly toxic, which is why it produces hangovers and long-term damage to users. Marijuana, on the other hand, is non-toxic and even has therapeutic benefits.”

Another claim on the flyer, this one attributed to the U.S. Department of Justice:

“Alcohol use is linked to about 5,000,000 violent crimes in the U.S. each year. Studies find no link between marijuana use and violent behavior.”

Recent polls in Colorado show support for the ballot measure. Even Denver Republicans recently voted in favor of legalization.

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About the Author

Scot Kersgaard

Scot Kersgaard has been managing editor of a political newspaper, editor and co-owner of a ski town newspaper, executive editor of eight high-tech magazines (where he worked with current Apple CEO Tim Cook), deputy press secretary to a U.S. Senator, and an outdoors columnist at the Rocky Mountain News. He has an English degree from the University of Washington. He was awarded a fellowship to study internet journalism at the University of Maryland's Knight Center for Specialized Journalism. He was student body president in college. He spends his free time hiking and skiing.

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