For political races running neck in neck, the final 96 hours of a campaign can be some of the most important. Although it may be hard for the political diehards to believe, polling soundly shows that 5-10 percent of the electorate only begin to pay attention to the election, the candidates and the issues in the final week of the election. Although media and politicos think everyone has been kept up to date throughout the cycle, political experts say those voters who are late to the party can make a difference in races that are on the margin in the final week.