Team Udall goes meta

Team Udall goes meta


penguinAfter weeks of increasingly high-pitched campaign ad volleying in the Colorado senate race between incumbent Mark Udall and Congressman Cory Gardner, Team Udall this morning dispatched what can only be called a “meta memorandum.”

Under the subhead “Where The Ad War Stands,” Udall Campaign Manager Adam Dunstone points out that Gardner’s campaign and associated forces (Crossroads, Americans for Prosperity) are out-spending Team Udall three-to-one on advertising and likewise hitting GRPs three times as high as pre-Udall messaging. 

GRP stands for Gross Rating Point and measures how many “impressions” a spot is likely to make.

“We’re getting hammered,” said Udall spokesman Chris Harris.

Though the Gardner campaign didn’t comment on ad spending in the race, the conservative Karl Rove-backed group Crossroads has just spent another six million to support Gardner this fall in addition to the more than two million it’s already poured in this summer.

That said, the Udall campaign continues to out-raise Gardner’s. And that overall three-to-one ratio looks to be shifting back in Udall’s favor — at least in most Colorado TV markets — with the recent rollout of a big anti-Gardner ad funded by environmentalist Tom Steyer’s NextGen Climate Colorado.


[Image by Keith Ramsey]

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About the Author

Tessa Cheek

She writes and makes photos about communities. Her book, Great Wall Style, a monograph-profile-lyric essay, is out from Images Publishing. | 720-440-2527 | @tessacheek

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