Labor ad: Stimulus is ‘first step’ in recovery

That was fast. Two labor groups — Americans United for Change and the American Federation of State, County and Municipal Employees — on Tuesday unveiled a national ad applauding President Barack Obama for signing the American Recovery and Reinvestment Act of 2009. The ad features footage shot earlier in the day at Obama’s speech at the Denver Museum of Nature and Science.

The 30-second commercial urges viewers to call the White House and thank the president “for putting jobs first,” a reference to the 3.5 million jobs Obama says the stimulus package will “create or save” over the next two years. The ad also promotes a claim that the bill cuts taxes for “95 percent of Americans.”

Here’s the ad:

Just a second, though. The stimulus package has already passed, and, with Obama’s signature, it’s the law of the land. What’s with the campaign-style advertising if it’s a done deal?

“It’s the first step on the road to recovery,” the ad proclaims, echoing Obama’s remarks. The ad, airing on national cable and on broadcast stations in the Washington, D.C., market, is clearly aimed at opinion leaders — laying the groundwork for more dramatic legislation and even more stimulus to come.

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Ernest Luning

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