Seeds of Rocky’s demise planted 20 years ago … electronically

My first paid byline was in the Rocky Mountain News in 1988 – a college football story that was a minor scoop on The Denver Post.

Before I’d ever even landed a byline in my school paper at Metro State College, an editor at the Rocky gave me a shot because I was a part-time clerk in the ultimate newspaper anachronism, the editorial library.

The industry that editor got me hooked on nearly 21 years ago is imploding nationwide, and the Rocky, Denver’s longest continuously operating business, published its final edition Friday.

I went on to get dozens of stories published in the Rocky before I graduated from Metro in ’91 – everything from hard news to lifestyles to sports and business.

Because I toiled in the gloom of the newspaper morgue — carefully clipping out articles and filing them away in envelopes that were then tucked into massive revolving file drawers — I heard it all back there.

As reporters did the late-80s version of a Google search, I eavesdropped on the bitching about pay and hours and the brutal newsroom politics. But I also heard when a department was short-staffed, and I was quick to volunteer as a stringer.

A techie uncle of mine in California told me I was an idiot for studying journalism and angling for a job at a major metro. He predicted this new thing called the Internet would render newspapers obsolete within 20 years.

I laughed at him then. The world will always need reporters and storytellers; even the Internet would need information. Turns out we were both right.

Longtime Rocky columnist Gene Amole, not surprisingly, was one of the most loyal denizens of the editorial library. He was deeply displeased when we went electronic in the late ’80s, posting stories in an internal database searchable by reporters at their own terminals. Amole kept coming back to the clip files.

I thought of him Thursday when I heard the news that today’s Rocky would be the final edition. He found searching clips at his terminal to be awkward and not at all user-friendly. I wonder what Amole, who died in 2002, would have to say about actually reading the paper on a laptop or phone.

On Thursday, when I read that the Rocky, 55 days shy of its 150th birthday, was pulling the plug, I was taping a TV show on which I was touting the stories I’ve been writing for this nonprofit, Web-only publication, The Colorado Independent. I read about the Rocky on my Blackberry.

Nearly 80 percent on my income in 2008 was derived from the Internet, either from the Colorado Independent or my own Web site,

I started that site with another former editor of the Vail Trail, Vail’s oldest newspaper, which went belly up late last year, and we both were motivated by being kicked to the curb by the newspaper chain that owns the Vail Daily and bought the Trail in 2003.

It also seemed logical to start a local-content Web site as a platform to re-post some of our other freelance work. Now many of those freelance venues have gone under, and we’re left with “just” the Web site.

One of the biggest favors the Rocky did me was not offer me a job when I graduated in ’91. I landed in Vail and carved out my career path – a self-taught one largely devoid of the invaluable editing I got at the Rocky during college – but a path that better prepared me for today’s new reality.

I started an alternative daily for the Vail Trail, taking on the Vail Daily and learning virtually every aspect of the editorial side of the business, including photography, layout, design and Web posting. In recent years I’ve delved into marketing and sales for my site and another publication.

This blurring of the lines between editorial and advertising can be a dangerous thing, but every journalist should know where their paycheck comes from … and how hard that revenue is to come by these days.

Lean-and-mean local-content Web sites may be the future of the industry, and I wouldn’t be surprised to see some former Rocky staffers go that route. After all, it is deeply satisfying to at least in part own the method of your own delivery.

I launched my site because I was sick of working for idiot publishers, but the concept of inmates running the asylum may terrify some news consumers. It certainly puts more pressure on them to vet the information they’re consuming and consider its source.

But I contend most readers are smart enough to do that anyway, and even mainstream media and major metros have their sacred cows because of the influence of ad dollars.

Now it’s just up to the news-consuming public to be a little more discerning, and perhaps even join the news-gathering fray if they choose.

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About the Author

David O. Williams

is an award-winning reporter who has covered energy, environmental and political issues for years. His work has appeared in the New York Times, Chicago Tribune and Denver Post. He's founder of Real Vail
and Real Aspen.

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