Former Senate candidate Schaffer pitches margaritas at Cinco de Mayo

Has Bob Schaffer finally decided to court the Latino vote? The former Republican congressman and twice-failed hopeful for the U.S. Senate notoriously spurned entreaties by Hispanic GOP leaders to target Colorado’s fastest-growing bloc of voters. “I’ve never campaigned like that,” Schaffer said shortly before going down to defeat to Democrat Mark Udall by 11 points. “I consider myself to be an American first.”

Fast forward six months. Margarita pitchman Schaffer is turning attention to the state’s Hispanic culture in a big way, targeting Denver’s Cinco de Mayo celebration with family concoction Coyote Gold named the “Official Margarita” of the holiday, which commemorates a blow struck for Mexican independence.

Stop by Denver Civic Center park May 9 and 10 to see if Schaffer will be serving the frosty blend — dubbed “liquid liberty” — alongside the founders of Coyote Gold, his wife, Maureen, and Randy Zwetzig, both Fort Collins engineers.

“We’re thrilled to have Coyote Gold become an important partner with the festival and to have a chance to introduce our premium margaritas to so many people in Denver,” Maureen Schaffer said in a release.

“Even in a tough economy Coyote Gold’s sales are growing throughout Colorado,” said Zwetzig. “Cinco de Mayo is about victory, confidence and pride — a celebration of themes our company is proud to rally around.”

Other sponsors of the Denver festival, which draws an estimated 400,000 visitors over two days, include Tecate and Dos Equis beer, Pepsi and the U.S. Navy.

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Ernest Luning

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