coloradoindependent.com
Print-your-own newspaper experiment underway in Denver - The Colorado Independent
Denver MediaNews Group's "Individualized News" product was reportedly scheduled to begin printing in 25 Highland neighborhood homes this morning. By now readers have been roused by the sound of a desk-top printer churning out an eight-page I-edition of the news. This version of your morning paper is not affected by the weather. It is six regular-size sheets printed on both sides with stories on topics tailored to your liking along with two sheets of local business coupons. Awkward? Backward-looking? Redundant? Maybe. But it's an idea that would seem attractive at least to advertisers, a key factor in news-industry business-plan formulations these days.
John Tomasic