Auto innovator still promising to ‘Super Size’ gas mileage for used vehicles

Back in December during the most heated debate about the looming bailout of the Big Three automakers (which turned into a twosome with Ford skipping the party), automotive innovator Malcolm Bricklin told The Colorado Independent how he would fix Detroit.

Bricklin, who started Subaru of America in the 1960s, then later imported Fiats and Yugos, said he was working to introduce after-market technology to be installed on existing lines of cars and trucks that would essentially double gas mileage.

“I am telling you right now today I can put something on your car and you can get 40 miles per gallon [in an SUV], and for [the Big Three] not to be able to look farther than their nose is not criminal, but close to it,” Bricklin said of Detroit’s failure to deliver on truly fuel-efficient, enviro-friendly vehicles.

That kind of talk caught the attention of The Daily Green blog, which on Friday talked up Bricklin as an “amazing character” who’s “going green” in the fields of wind energy and automobile fuel efficiency.

The Daily Green also linked to SnagFilms, the brainchild of former AOL exec Ted Leonsis, where a film about Bricklin titled “The Entrepreneur” is posted for free viewing along with 1,000 other documentaries.

“Super Size Me” director Morgan Spurlock has signed on as executive producer of “The Entrepreneur,” which was made by Bricklin’s son Jonathan and premiered a few years ago at the Vail Film Festival.

Spurlock told The Daily Green, “It’s all about the art of the deal, and when the company is making money and running smoothly, [Bricklin] gets bored. So if anyone can put windmills in cars, it’s him.”

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About the Author

David O. Williams

is an award-winning reporter who has covered energy, environmental and political issues for years. His work has appeared in the New York Times, Chicago Tribune and Denver Post. He's founder of Real Vail
and Real Aspen.

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