Make Sure You Read This Whole Story. There Will Be a Test. - The Colorado Independent
Readers of online journalism are more likely to read the entire story they select than readers of newspapers. But even newspaper readers finish an average of about 60 percent of each story they decide to read. The Poynter Institute’s EyeTrack07 study challenges the oft-repeated assertion that online readers are informational hummingbirds, just getting a quick […]
Dan Whipple
