PR For Prisons

Hoping to win voter approval for funds to enlarge county jails, Larimer County officials are bringing in the professionals to help sell the idea.  The Ft. Collins Coloradoan reports that a contract that “is not to exceed $15,000” has been signed with Ft. Collins-based Harter Marketing Solutions.

The company’s job is to do “some heavy lifting” in organizing presentations and developing marketing messages, said company president Rich Harter.

“We’re very excited to have this opportunity,” Harter said. “We’ll be working with the county staff in getting out the message and do the best job we can.”

Harter, who has more than 20 years experience in marketing, said he will team with local company Executive Services to set up presentations to service groups and other organizations. The company also will assist in preparing materials for presentation at large public events, such as the Larimer County Fair and NewWestFest.

The ballot measure, which would increase property taxes some $90 a year on a $250K house, is but the start of a long term goal.  Already Larimer County officials are talking about a “follow up” ballot issue in 2008 that would raise sales tax by 0.2%.

County officials estimate that an additional $1.1 Billion will be needed over the next 20 years to maintain Larimer County prison operations without cutting other government services. 

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