Rocky road bumpier than ever for newspaper

No news would have been good news Friday for The Rocky Mountain News’ parent company E.W. Scripps Co.

But in the revenue-declining world of traditional print media, the news was predictably discouraging.

Standard & Poor downgraded Scripps credit rating from A, investment grade, to BB-plus, or approaching junk-bond status, according to The Denver Business Journal.

Scripps stock was trading at $3.15 a share Friday — about the cost of picking up six copies of the Rocky.