Supporters of Democratic presidential candidate Barack Obama have announced that new Spanish-language advertisements will be airing in Colorado and other battleground states.
New Mexico Gov. Bill Richardson joined Miami Mayor Manny Díaz on a conference call today, discussing what Richardson characterized as the most aggressive ad campaign targeted at Latino voters in presidential election history.
“Latinos are more decisive than ever when it comes to the election of the next president,” Richardson said, mentioning that the ads would begin airing today in Colorado, New Mexico and perhaps the most hotly contested state with a large Spanish-speaking demographic — Florida.
One of the spots, titled “El Sueño Americano,” features Obama talking directly to viewers in Spanish, bringing up the wavering economy and encouraging a vote “for you and your children.”
Richardson stated that the ad is meant to be a closing argument to the Latino community, reaffirming campaign promises. The spots are a precursor to an unprecedented 30-minute Spanish ad that is supposed to air on Univision at 7 p.m. MST Wednesday.
“In my 30-plus years in political campaigns and political involvement, I have never seen anything like this before,” said Diaz about the half-hour spot.
Another ad called “Oportunidad” is also set to air in the battleground states, talking about campaign promises regarding higher education.