A 14-week conservation campaign on the Colorado College campus in Colorado Springs last semester encouraged students to change their daily rituals– to get less individualist and more communal, basically. The social experiment resulted in utility cost savings of nearly $100,000 and a reduction in greenhouse gas emissions equal to 378 metric tons of CO2.
Something called the Campus Sustainability Council and a student environmental group called EnAct organized the effort, which sounds pretty simple:
The campus-wide campaign focused on behavioral change in daily rituals including bathing, doing laundry, studying and getting around town.
Communal tools to encourage behavioral change were provided, such as drying racks, outdoor recycling bins, shower timers and plug-in electric meters.
What we got here is recession-era college kids dabbling in socialism!