As election season kicks into high gear, the Republican National Committee is launching an ad campaign aimed at 2010′s health care reform law.
Attacking the Affordable Care Act has become a common refrain for conservatives, as it has proved to be significantly polarizing in the polls. The Obama administration has used the looming two year anniversary of the law’s passage as an opportunity to drum up support for the law and educate the public of its effects.
Now the Tampa Tribune is reporting that the RNC is jumping into the discussion by launching a campaign of its own.
According to an RNC news release, it will include a five-figure television ad buy in states Obama is expected to visit—Nevada, New Mexico and Ohio—and events by RNC Chairman Reince Priebus in Nevada, Pennsylvania and Virginia.
An RNC memo about the offensive cites polling figures indicating the law isn’t popular nationwide and says it “may prove to be the single biggest contributor to his defeat in November.”
The Obama campaign, by comparison, is citing parts of the act that have been highly popular, including ending “pre-existing condition” coverage denials, partially closing the “doughnut hole” in prescription drug coverage for the elderly, requiring insurance policies to cover preventive care without co-pays, and allowing young adults to stay on their parents’ health care plans until age 26.
Next week, the Supreme Court will begin hearing a legal challenge to the health care reform law.