Colorado marijuana initiative gets huge cash infusion

The national Marijuana Policy Project (MPP) announced today that it is contributing at least $694,000 to Colorado’s Initiative to Regulate Marijuana Like Alcohol, also known as Amendment 64.

About $500,000 will be on its way to Colorado more or less immediately, with the rest coming as needed.

The contribution announced today will go for more advertising and other campaign costs, organizers said. (Kersgaard)
“This is obviously a huge boost,” said campaign director Mason Tvert. “This will give us the opportunity to expand on the success we’ve already had.”

From MPP’s newsletter:

Last week, during the five days leading up to and including 4/20, MPP promoted a 10-to-1 matching challenge for the Colorado campaign.

Thanks to the generosity of one donor, we pledged to give $100 to Colorado for every $10 donated to our general fund last week. And, more importantly, we pledged to give $1,200 for every $10 monthly donation we received (because monthly credit card donations are 12 times as potent as singular donations).

Tvert said he expects to run “a full-on professional campaign” which will include television and radio advertising as well as billboards, internet and a strong ground game.

The campaign recently unveiled its first billboard.

If passed, Amendment 64 would legalize the possession of small amounts of marijuana by adults in Colorado. It would set up a regulatory structure similar to alcohol and enable the state to collect taxes on the legal sale of marijuana. Most polls show it leading with voters.

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