The national Marijuana Policy Project (MPP) announced today that it is contributing at least $694,000 to Colorado’s Initiative to Regulate Marijuana Like Alcohol, also known as Amendment 64.
About $500,000 will be on its way to Colorado more or less immediately, with the rest coming as needed.
“This is obviously a huge boost,” said campaign director Mason Tvert. “This will give us the opportunity to expand on the success we’ve already had.”
From MPP’s newsletter:
Last week, during the five days leading up to and including 4/20, MPP promoted a 10-to-1 matching challenge for the Colorado campaign.
Thanks to the generosity of one donor, we pledged to give $100 to Colorado for every $10 donated to our general fund last week. And, more importantly, we pledged to give $1,200 for every $10 monthly donation we received (because monthly credit card donations are 12 times as potent as singular donations).
Tvert said he expects to run “a full-on professional campaign” which will include television and radio advertising as well as billboards, internet and a strong ground game.
If passed, Amendment 64 would legalize the possession of small amounts of marijuana by adults in Colorado. It would set up a regulatory structure similar to alcohol and enable the state to collect taxes on the legal sale of marijuana. Most polls show it leading with voters.