To show parents the days of microwaved chicken nuggets and jiggly fruit cocktail are over, Denver school district officials have produced a how-to cooking video to demonstrate the techniques and ingredients that go into their scratch-made chicken gumbo.
The Buzzfeed-y video, which has its own hashtag, #DPSDelicious, was posted on Denver Public Schools’ Facebook page Monday.
“Regardless of family circumstances, families are interested in, ‘What are you putting in my kids’ meals and who’s making them?’” said Theresa Peña, a former school board member who now works for the 92,600-student district heading outreach for the nutrition services department.
The video and other social media posts are an attempt to provide the answer: “We’re using the same ingredients you’re using when you cook a scratch meal for your family,” she said.
Cooking with fresh ingredients rather than warming processed ones is gaining popularity in school cafeterias nationwide. Denver has been at it for seven years now, Peña said, with about half of the district’s lunch entrees made from scratch. Fewer of the breakfast entrees are scratch-made because of time and budget constraints, she said.
The #DPSDelicious video, like many popular cooking videos, uses a pair of disembodied hands, jazzy music, and the magic of fast-forwarding to show how to make its chicken gumbo. The recipe is just 11 ingredients, including chicken, onions, celery, and crushed tomatoes. According to the district’s menu, it will be served over brown rice in all Denver cafeterias on Wednesday.
Also on the menu this week: green chili chicken lasagna, a spinach po’boy, and a grilled Mediterranean sandwich. The sandwich was the recent star of another Facebook feature, #MenuMonday, which the district uses to highlight new menu items and old favorites.
A goal for this school year, Peña said, was to expand the vegetarian options beyond grilled cheese and PB&J. Every hot entree now has a vegetarian counterpart: Students can choose between hamburgers and black bean burgers, for example, or chicken and vegetable lo mein.
Other, more perennial goals are to ensure that what’s on the menu matches what’s being served, and that quality is consistent across schools, she said. The district faced a backlash two years ago after a community organizer who was dining with district officials at a southwest Denver middle school snapped a photo of a lunch that featured frozen strawberries, a burned sandwich bun, and an empty spot on her tray because the kitchen ran out of fries.
Peña said the district has worked hard to train its kitchen staff to ensure the last student in line has the same choices as the first student, and that all of the choices taste good. “If we’re serving chicken gumbo, it should look and taste the same no matter what school you go to,” she said.
Watch the full video below.