The Colorado Media Project is committed to sharing new, inspiring ideas about the future of news that are timely and relevant to our Colorado community.
Join us for a conversation with Dr. Seth Geiger to explore: What does it mean to be a “newsroom” in today’s rapidly changing, digitally-driven landscape? How do journalists create content that not only informs, but helps people understand, make meaning, and participate? How can different media platforms be utilized most effectively to reach different audiences?
The presentation will be held from 4 p.m. to 6 p.m. on Monday, Aug. 13 at the Ritchie School of Engineering and Computer Science, University of Denver, 2155 East Wesley Avenue, Room 510 in Denver. There is no charge for the event, but please register here so we can get a head count.
- 4 to 4:30 p.m. — Reception and networking
- 4:30 to 6 p.m. — Presentation and discussion
Dr. Seth Geiger is President and Co-Founder of SmithGeiger, an international research and strategy firm that has worked with more than 100 stations and the majority of U.S. networks to help build audiences, brand awareness, and consumer bases.
Dr. Geiger directs the development of strategic research partnerships and oversees research innovation and product engineering. He has consulted with clients across the broadcast, cable, satellite, digital platform, syndicated television, telecom and web industries, including: ABC, AT&T Broadband, CNN, DIRECTV, Discovery, Google, IBM, Intel, Microsoft, NBC, Raycom, Scripps Networks, TiVo, Visa and Warner Bros., among others.
Prior to forming SmithGeiger, Dr. Geiger served as Vice President of Professional and E-Commerce Services for BizRate.com, the leading supplier of e-commerce research and intelligence, and the largest B2C shopping marketplace on the web. Dr. Geiger set strategy, built research partnerships and oversaw the development of real-time, integrated web-based research reporting tools. He also has worked for Frank N. Magid Associates, where he established the company’s strategic research direction and designed research initiatives in new media and television convergence, and as an assistant professor in the Department of Communications for the University of California, Santa Barbara. His academic research is recognized internationally in the fields of media processing, research design and mass media effects.
Dr. Geiger holds a Ph.D. and Master’s degree in Communication Research from Stanford University and a Bachelor’s degree in Anthropology from Cornell University.