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Seems like this year's political messaging is all about who's going to do what in the middle of the night. First, Hillary Clinton capitalized on our fear of things that go bump in the night with her primary commercial. "It's 3:00 a.m and your children are safe and asleep," a narrator says while images of sleeping babies flash across the screen. "But there's a phone in the White House and it's ringing. Something is happening in the world. Your vote will decide who will answer that call."