Home Tags Northwestern University Media Management Center

Tag: Northwestern University Media Management Center

Media study: Don’t ‘bombard’ young voters with election news

Via Romenesko: Young voters don't want too much information — and often feel overwhelmed by the deluge of election coverage on news sites, according to a Northwestern University Media Management Center study released Tuesday. The study of Chicago-area "millennials," age 17-22, urged news outlets to deliver content more in keeping with the ways young voters want to consume information in an environment rich with competitions for time and attention.