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As the journalism industry limps along and public broadcasting comes under attack, the Koch brothers-- multimillionaire conservative-politics string-pullers-- have taken aim at the Center for Public Integrity, a twenty-year-old nonprofit investigative organization dedicated to making institutional power more transparent. The Center this month posted an influential piece on Koch lobbying activities to which Koch has responded with a targeted campaign of online ads that seek to discredit the Center's work. It's just the latest phase in the digital-era media war that has dealt repeated blows to unprepared pillars of professional journalism.