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Swift Communications newspapers in Colorado will soon ask online readers to pay for access to content. The Carson City, Nevada-based company, which owns a slew of publications in Colorado and is sometimes mocked for its "McMountain News" mass-production publishing style, has already started erecting paywalls at publications elsewhere and will likely begin charging customers here next year. Analysts are viewing the move with skepticism, pointing out that in the wake of a decision this past spring to suspend comment features at its sites, Swift might be betting on a short-term cash-raising strategy in a shifting media environment that rewards the long play.
There’s likely been a lot of prayer these days at Colorado newspapers — and financially beleaguered publications around the planet for that matter — but rarely is it enforced by a supervisor as a former Glenwood Springs Post Independent ad saleswoman alleges in a lawsuit.